ADVERTISING CAN CHANGE THE WORLD!
FORMATION OF A COUNCIL FOR ETHICAL ADVERTISING:
Possible ethical advertising themes based on the 7 principles of The Awareness Party:
- Oneness – we are all one people called humanity living on one planet (so all have the same basic needs…love…food….clothing…housing)
- Awareness – We are now aware that the planet is a living system and many resources are finite (good for eco products)
- Kindness – show someone speaking kind words; donating a tythe; (friendship, harmony, regular not random acts of kindness!)
- Compassion – Caring for someone; (taking product to a sick friend or shows someone working at a food bank consuming something, or wearing comfortable shoes!)
- Self responsibility – Shows how the person can ‘do it’ (enjoyment from independence and not victimhood)
- Balance – balance of nature – balance between the rich and the poor (keep the balance, use … non GMO, pesticide free, )
- Community – Need for locals to connect ( tea or coffee with the next door neighbour – even if tactfully asking for the stereo to be turned down!!)
Changing the world one country at a time!